There are a lot of people who dream about owning their own pizza parlor or restaurant. If you’re one of them, then you’ve come to the right place. There’s a difference between owning a pizza parlor and owning a successful pizza parlor. Starting a pizza parlor is not just about investing money in a shop and an oven, there’s more to it than that. Here are 6 tips to help you start your own pizza parlor.
Find a Unique Recipe
The success of a pizza parlor depends on the pizzas they serve. It’s not always easy to make a better pizza, so should try making a different one. Come up with a unique recipe that your pizza parlor will be known for. There’s always room for innovation when it comes to pizzas. Your own unique recipe will set you apart from the crowd. People are bored with the old and they’re constantly looking for something new. If you’re going to enter the game, you better have something new to offer. Otherwise, you’ll just be wasting your time.
Set Your Menu
Once you’ve taken care of the pizza you’ll need to decide what else you want to put on the menu. After all, you’re not just going to serve your guests pizza, are you? Instead of giving the people what they want you should give them something they haven’t tried before. Play to your strengths and come up with a menu that is different from others. If you just copy what everyone else is doing, then you’ll fail with the rest of them. Come up with your own ideas and don’t be afraid to pursue them. That’s what successful people do.
Design Your Restaurant
Your restaurant shouldn’t just be a place where people eat. It should also be a place where people socialize. Create an environment that is conducive to this. Parents will bring their children to your establishment. You’ll need to keep them entertained, so they don’t become a nuisance. Instead of painting your walls, why not leave them as they are and let the kids fill in the colors? It’ll give them something to do until the food arrives. Designing your restaurant based on a theme is also a great idea. However, the theme should attract people of all ages.
Create a Mascot
You’re familiar with Ronald McDonald, aren’t you? He’s part of our pop culture. If you want your pizza parlor to gain exposure, then you should create a mascot of your own. A mascot is a great marketing and advertising tool. Collaborate with an artist to create a mascot that will be the face of your restaurant. Hire someone to wear the mascot’s costume and entertain the guests while they eat. You’ll just have to keep one additional employee on your payroll. The money you spend on him will be worth it, because he’ll attract a lot of customers to your restaurant.
Invest in the Kitchen
A large part of your investment should go in the kitchen, because that’s where the magic happens. At the end of the day the quality of the pizza matters, not all the decorations that you have around the place. Invest in a wood fired oven to make the most authentic pizza possible. A wood fired oven adds a special flavor to your pizza that normal ovens don’t. Consult with the chef when it comes to the kitchen, because that is his domain. He’ll be able to tell you exactly what is needed. Listen to him and your kitchen will be fine.
Do a Publicity Stunt
If you’ve watched Man v Food then you know what I’m talking about. Many small restaurants host eating competitions or attempt to break food records to gain popularity. Since you’re opening a pizza parlor you can make the biggest pizza possible and then host a competition to see who can finish it in one sitting. You should do this on the opening day and call all the local news reporters. It’ll be a human interest story that is worth reporting. What’s better than having a bunch of people, including reporters, waiting outside your restaurant on the opening day?
Owning a pizza parlor need not be a dream anymore. The tips mentioned here will help you start a pizza parlor that’ll be around for years.
The author of this article, Jenny Wadlow, is a freelance blogger who is currently writing for Gourmet, manufacturers of traditional wood-fired ovens. In her spare time, she likes exploring new places and learning about different cultures.